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Why is management holding up digital transformation (DX)?

Why is management holding up digital transformation (DX)?

One of this year’s retail buzzwords has to be digital transformation (DX). But for all the talk, how successfully are retailers approaching their DX strategy – particularly when it comes to incorporating mobile technology into the store environment?

Nudge Rewards has launched new research, benchmarking retailers’ digital transformation capabilities. Retail Connections spoke exclusively with the company’s Managing Director EMEA, Gary Topiol, to uncover their findings.

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